This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ground — or make faster Read More…
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Month: August 2017
7 Steps to Grow a Blog Post
Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something out of nothing. And of Read More…
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Avoid This Rookie Marketing Habit to Get New Customers Faster
A component of my publishing philosophy is: “Wanting to write something does not guarantee that someone will want to read it.” And it comes into play when you write the first marketing materials for your business — many new marketers get excited about a type of writing that doesn’t turn out to be engaging. The Read More…
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Hubcast 149: Hero Content, Video Analytics, HubSpot Updates & Superstars
In this episode of The Hubcast, we talk about putting together a video content plan, reading deeper into your YouTube analytics, and possibly too many…
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Digital Commerce Academy Is Open Again (For a Limited Time)
Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and professional freedom that comes along with it too. Already prepared to move forward? Here’s how to start your Digital Commerce Academy membership today, so you can learn the strategy and tactics Read More…
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The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see them out in the world.
Through it all, I’ve felt there are a handful of breath-taking realities that most people are not grasping when it comes to an AI-Powered world. Why the implications are far deeper for humanity than we imagine. Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why is this not yet another programmatic moment. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage? Let’s buy more hamster wheels, hire more hamsters and train them to spin faster!
Today I want shed some light on these whys, and a bit more. My goal is to try to cause a shift in your thinking, to get you to take a leadership role in taking advantage of this opportunity both at a personal and professional level.
I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. You’ll learn all about the Global Maxima, definitions of AI/ML/DL, and the implications related to the work we do day to day. If you’ve not read that post, I do encourage you to do so as it will have valuable context.
In this post, I’ve organized my
Digital Commerce Academy Opens to New Students Next Week
Just a heads up that our Digital Commerce Academy (DCA) — the resource that gives you real-world instruction on how to build a digital business — will be opening to new students next week for a limited time. Whether you want to launch a side hustle, take your small business to the next level, or Read More…
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The Resource You Need to Move Your Digital Business Forward
I love digital business. Nothing else can match it for the freedom, the flexibility, the ability to make a living while only occasionally putting pants on. But. Sadly, it just isn’t true that you can wave your hands around, say a few magic words, and turn the internet into your ATM. The internet has no Read More…
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3 little-known conversion triggers to Jack Up Sales in the final 48 hours of your email campaign
48 hrs left…
24 hrs left…
12 hrs left… I’m about to close it!
8 hrs… you’re REALLY gonna miss out
4 hrs… I SWEAR I’m not effing around this time.
2 hrs… this might be your last chance ever!
10 min…. LAST CHANCE… do it now or you’re a terrible human.
Welcome to the final 48 hours of pretty much every launch, funnel or email marketing campaign on the internet…
Where the countdown timers work overtime.
Where online marketers get more dramatic than Nic Cage in a direct-to-Netflix disaster flick.
And where the urgency and scarcity get
Using Video to Improve SEO and Inbound Marketing in 2017
Does Search Engine Optimization with video content even matter? It may just be one of the most important SEO tactics that your organization could be…
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