This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday, Read More…
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Jonny Nastor and I want to help you develop, launch, and run a remarkable show. That’s why we created The Showrunner Podcasting Course — which is currently open, but closes today at 8:00 p.m. Eastern Time. And yes, I said show — not “podcast.” For most intents and purposes, the distinction doesn’t make a huge Read More…
The post [Last Day] Join The Showrunner Podcasting Course Before the Doors Close appeared first on Copyblogger.
On Monday, Ronell shared with us his five “ingredients” for creating truly high-quality content. These are the consistently important factors he’s observed while working with many different kinds of clients. We agree! Ronell’s advice will help you create content that genuinely helps your audience. And that content will be interesting because it speaks directly to Read More…
The post The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness appeared first on Copyblogger.
Cold emails aren’t a numbers game.
You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.
(That’s the often-touted open rate for cold emails, BTW.)
That’s all just a lie perpetuated by marketers who suck at cold emailing… and who want to make you feel like you’re as horrible at this delicate skill as they are.
Truth be told:
Cold emails can – and do – work.
How do I know?
Because I used 328 of ’em to launch my business and grow it 1400% in 4 months.
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With the release of the Outfitter Pro Premium WordPress theme, Rafal Tomal and I have been talking a lot about ecommerce websites. Naturally, Rafal has great ideas about designing a t-shirt store, while I’m interested in how I can market an ecommerce store with, yes, geeky merchandise, but also robot kits and other nerdery for Read More…
The post How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started) appeared first on Copyblogger.
It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your Read More…
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The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week. Are you a HubSpotter looking to take your Inbound Marketing …
The post Hubcast 152: #INBOUND17 Travels, Massive Updates, & Things We Love appeared first on The Sales Lion.
On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with Read More…
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Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with Read More…
The post The Showrunner Podcasting Course Is Open (For a Limited Time) appeared first on Copyblogger.
You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane. You’ve amassed a fine collection of rocks — suitable for crafting, let’s say, a copywriting message. Read More…
The post What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team appeared first on Copyblogger.