Month: October 2017

The Slippery Truth about Grammar Checkers

It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something Read More…
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3 Simple Keys to a Successful Video Strategy

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He Read More…
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Blending Art with Strategy for Powerhouse Content

We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about Read More…
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Use These 4 Copywriting Pillars to Craft Kickass Presentations

I love presentations. I love going to them and I love giving them. You have a defined amount of time, during which a bunch of people come together to listen to a message. Whether your presentation is online (a SlideShare, a webinar) or in the real world (a talk to a large or small audience), Read More…
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How to Feel Good as a Writer: an Origin Story

You may be surprised to see the lyrics in this article’s image attributed to Leslie Bricusse, because one of the most widely known versions of the song “Feeling Good” was recorded by Nina Simone (no relation to Sonia Simone). So, with no disrespect to Leslie Bricusse … Who the hell is Leslie Bricusse? Leslie Bricusse Read More…
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The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you Read More…
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Clickbait, Insomnia, and Writing Fears … Nevermore

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” Read More…
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What’s Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team

It seems straightforward enough. We human beings are innately verbal creatures. Writing is just taking the language we dream, think, and speak in, and arranging the words on some paper or a computer screen. So why is it so hard sometimes? I think it’s because the same inventive brains that gave us Harry Potter, A Read More…
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