In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick Read More…
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Month: February 2018
How to Write a Killer Book Introduction
It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with. Read More…
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What Happens When Your Humanity Befriends Your Knowledge
Like. It’s easy to overlook that one, right? When it comes to the know, like, and trust factor that creates an effective sales environment, know and trust get a lot of attention. Like almost becomes a part of know and forgotten. Similar to that seventh dwarf whose name always slips your mind. (I’m looking at Read More…
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Get Rid of Writer’s Block for Good
Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its Read More…
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Going to Social Media Marketing World? Brian and Sonia Would Love to See You!
Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be Read More…
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How to Outsmart Writer’s Block with Neuroscience
There are approximately 86 billion neurons in the human brain, give or take a few million. Our next closest competitors in the animal kingdom are gorillas, who have around 33 billion, and then elephants with a far more generous 257 billion. To put all those numbers into perspective, our Milky Way galaxy has somewhere between Read More…
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What Content Creators Can Learn from Professional Artists
Great to see you again! This week was all about art. Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018. On Monday, Stefanie Read More…
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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For
Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track Read More…
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6 methods to find your business’s next top-notch freelance writer
Your content calendar is full of great topics.
You know what differentiates your content strategy from the competition.
You feel ready.
At the last moment, you realize you forgot to think about the one thing that can break your company’s blog:
You need someone to write content for you.
Paraphrasing what a great leader once said: writers, writers, writers.
Yes, you could write, but you also have 24+ tasks you need to do. The content you write so far is OK, but nothing earth-shattering.
Before launching, you decide to get started looking for high-quality writers online and publish a job
You Need Both of These Skill Sets to Keep Your Audience Coming Back for More
When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance Read More…
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