Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a Read More…
The post Welcoming Our New Students to the Creative Foundations Course! appeared first on Copyblogger.
About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my Read More…
The post 4 Ways to Craft Content that Earns Your Audience’s Attention appeared first on Copyblogger.
We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this week. We’ve spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results. Here’s Read More…
The post Creative Content Foundations Is Open for Enrollment appeared first on Copyblogger.
“Yeah, I love you too,” I said. My boyfriend and I were boating on the lake I grew up on. In Texas. In the blistering summer heat.
“But it’s SO HOT. Why did you stop the boat? Can we please go?”
Then I realized why he was saying so many sweet things to me – he was proposing. To marry me.
And I got excited.
About the usual stuff: a gorgeous white dress, table full of presents, wedding cake, the 200+ peeps who I wanted to celebrate that day with me, the
URL to post
I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are Read More…
The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.
It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good Read More…
The post Sharpen Your Content Skills with a New Class from Copyblogger appeared first on Copyblogger.
Cue: instant anxiety attack.
In a Facebook group, I had just announced my experiment for the next 100 days:
Write 100 headlines for 100 companies in 100 days.
To which a certain someone posted this comment:
Joel is a Copy Hackers veteran. I have tremendous respect for him.
So I naturally felt nauseous when I read his words of… what’s another word for “dyspepsia”?
His follow-up comment didn’t help:
The room started spinning.
My breath was shallow. My stomach made tiger noises, and I might have peed a little. What the hell had I just committed to?
URL to post
This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players Read More…
The post Build a Rock-Solid Content Foundation: A New Class from Copyblogger appeared first on Copyblogger.
You’re not losing your mind. A constant stream of social media posts on the internet right now promise to pull back the curtain on the next great advancement in usefulness, productivity, or shiny automation engines. The cult of productivity is always knocking on our doors because it’s a part of a $10 billion institution that Read More…
The post Rethink Your Definition of Productivity to Squash Uninspired Filler appeared first on Copyblogger.
The coffee shop is your answer to a power outage in your home. The bar is your existential crisis. The bar is trite debauchery. The coffee shop is a romantic partnership between your active mind and your aromatic beverage. Parsing your thoughts and indulging in every sip. The bar is where you temporarily stop apologizing Read More…
The post The Coffee Shop Is Sexier than The Bar appeared first on Copyblogger.