This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the Read More…
The post A Quick, Punchy Week on Copyblogger appeared first on Copyblogger.
Month: May 2018
Skynet, Gluten-Free Cupcakes, and the Paradox of Automation
This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our Read More…
The post Skynet, Gluten-Free Cupcakes, and the Paradox of Automation appeared first on Copyblogger.
Be a Bad Writer to Be a Great Writer
I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably Read More…
The post Be a Bad Writer to Be a Great Writer appeared first on Copyblogger.
Memorial Day: A Time to Reflect and Remember
The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to reconnecting tomorrow! Read More…
The post Memorial Day: A Time to Reflect and Remember appeared first on Copyblogger.
Essence Pro: A Theme that Allows You to Focus on the Essentials
Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials. Some key features include: Customizable Read More…
The post Essence Pro: A Theme that Allows You to Focus on the Essentials appeared first on Copyblogger.
Cultivate Some Skills and Sharpen Your Copywriting Mojo
Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register here. We love subtle tactics Read More…
The post Cultivate Some Skills and Sharpen Your Copywriting Mojo appeared first on Copyblogger.
4 Vital Elements of an Appealing Offer
If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer: What you’ve got What it’s going to do for them What you’re looking for in return Sounds simple, and it is. There’s just one problem. Too often, we Read More…
The post 4 Vital Elements of an Appealing Offer appeared first on Copyblogger.
How to Fix 5 Conversion-Killing Copywriting Mistakes
A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks. Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there Read More…
The post How to Fix 5 Conversion-Killing Copywriting Mistakes appeared first on Copyblogger.
3 Reasons Why Writing Practice Leads to Multidimensional Content
Remember when I overly simplified the term “high quality?” “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above. That’s Read More…
The post 3 Reasons Why Writing Practice Leads to Multidimensional Content appeared first on Copyblogger.
How to Listen: A guide for marketers who want to know what their customers want
As humans, we suck at listening.
And that’s bad for marketing and copywriting.
One study found that 50% of adults couldn’t describe the content of a 10-minute oral presentation just moments after hearing it. Results from 48 hours after hearing the talk were even worse: 75% of the listeners couldn’t even recall the subject matter.
But it’s not our fault.
We can safely blame science. The science of listening actually prevents you from being a better listener. Turns out our brains have the capacity to digest up to 400 words per minute of