Forget the Images: Long Facebook Ad Copy Works

Famous American investor Jim Rogers took a trip to Ethiopia.
It was during one of the worst famines in recorded history.
Foreign assistance to Ethiopia was, according to Rogers, commendable… but destined to fail.
See, 3 million Ethiopians were starving. But the country produced enough food to feed 60 million people.
They didn’t necessarily need more food.
They needed an infrastructure to carry the food they had from the rainforest to the desert.
So what’s that got to do with Facebook ads?
FB advertisers find themselves in similar situations when trying to troubleshoot ad campaigns

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