This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional…
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Month: January 2019
Introducing the Copyblogger Guide to the Best Social Media Tools
Why do you use social media? It’s not a rhetorical question. I really want you to answer. In the comments…
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How to Become a Better Copywriter by Selling Your Own Product
The first time I created and tried to sell a product of my own was way back in 1996. My…
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The Sophisticated Content Marketer’s 3-Part Plan for Using Templates
Some content marketers think about using templates like the herb cilantro. They either love it or hate it. But the…
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Are You Making These Authority-Crushing Mistakes with Your Content?
Throughout the years, Copyblogger has been here to give you lots of advice on what to do to improve your…
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Forget the Images: Long Facebook Ad Copy Works
Famous American investor Jim Rogers took a trip to Ethiopia.
It was during one of the worst famines in recorded history.
Foreign assistance to Ethiopia was, according to Rogers, commendable… but destined to fail.
See, 3 million Ethiopians were starving. But the country produced enough food to feed 60 million people.
They didn’t necessarily need more food.
They needed an infrastructure to carry the food they had from the rainforest to the desert.
So what’s that got to do with Facebook ads?
FB advertisers find themselves in similar situations when trying to troubleshoot ad campaigns
No, Content Marketing Is Not a ‘Soft Skill’
We tend to divide business writers into two types. “Hard” writers are the conversion copywriters. The gangsters, the ones who…
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Why You Should Consider Scrapping This Unoriginal Type of Content
I’m not one for New Year’s resolutions. My personal resolutions always feel contrived, so several years ago I just stopped…
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Honoring the Life of Dr. Martin Luther King, Jr.
Today, we’re taking time off from writing for our respectful acknowledgement of an American hero. It’s the U.S. holiday set…
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A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process
This week on Copyblogger, we’ve been talking with writer, designer, and entrepreneur Paul Jarvis about mindful growth for our business…
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