Content that drives real business results often looks effortless, but we all know how much creative and strategic planning it…
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Month: February 2019
Why It’s So Hard to Make Time for Creativity (and a Creativity Workshop with Sonia that Can Help)
I think most of us are pretty connected to the idea that a full life includes creativity. We’re meant to…
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The Irreplaceable Power of Paper
For hundreds of years, paper was the gold standard of written communication. Anything you needed to record or remember, from…
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10 Advanced Edits that Craft Better Paragraphs
Paragraphs that are both autonomous and seamlessly flow together do not happen by accident. Smart words and crisp sentences that…
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3 Not-So-Obvious Ways to Nurture Your Creativity
This week was all about nurturing your creative spark — in new ways that you might not have considered before….
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A Cool New Resource for Developing and Sharing Your Ideas
My husband once had the chance to ask novelist James Ellroy where he got the idea for one of his…
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A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)
What if I told you there’s a passageway directly into the brains of your readers — and it doesn’t involve…
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Writers Can’t Fake This
Deadlines can be met without stringent schedules, which are suffocating for writers. It shows in their prose. A writer needs…
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Romance Your Customers with Some Seriously Practical Business and Marketing Advice
Happy Valentine’s Day! Or if you’re not a fan, Happy Fake Emotional Obligation Day! Whether you’re hunting down a table…
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How to Use Content Marketing to Develop Your Audience’s Stages of Awareness
Last week, Austin wrote a post for us that quoted every copywriting geek’s favorite writer, Eugene Schwartz, and his classic…
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