This week was all about creating thoughtful content that’s handcrafted to delight. On Monday, Stefanie Flaxman explored how “tidying up”…
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Month: March 2019
Craft a Deliciously Effective Content Marketing Strategy with a Farm-to-Table Approach
If you’re in the mood for a special dinner and you have a farm-to-table restaurant in your city, it might…
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3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)
Pretty much every online business on the planet uses marketing automation in one way or another. Honestly, it would be…
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The Light and Dark of ‘Tidying Up’ for Writers
Spring cleaning was a thing before Marie Kondo was all the rage. And I have some conflicting thoughts about clearing…
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21 Recommendations for Spending Your Content Marketing Time Wisely
One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got…
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10 Things Your Content Marketing Strategy Must Include
With last year’s sale of our StudioPress division, I found myself with something I hadn’t seen in a long time…
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How to Avoid Using Cringeworthy Stock Photo Images in Your Content
Is it possible for something to be both a lifesaver and a minefield? Yes — and if you’ve spent any…
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7 Content Projects, If You Managed Marketing for a Local Café
I live around a lot of coffee shops. The most inexpensive and convenient is Starbucks. “Inexpensive” is self-explanatory, but it’s…
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Tactics and Strategies that Help You Look (and Think) Like a Pro
This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work…
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Copyblogger Book Club: Master Content Strategy
You might have noticed that we tend to be pretty big on content marketing strategy around here. “Throw a ton…
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