Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re…
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Month: June 2019
When to Be Redundant, Repetitive, and Say the Same Thing Twice
Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and…
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It’s the 21st Century: B2B Needs to Be Fun(ner)
I’ve struggled with my weight ever since I can remember. Diets and fads and pills and boot camp and CrossFit…
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4 Steps to Finish a Practical Project Instead of Fantasizing about a Lofty Idea
If I set out to practice yoga for an hour each day, I would practice zero hours of yoga each…
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Smart Choices that Lead to Impressive Content and Copywriting Results
“It is our choices, Harry, that show what we truly are, far more than our abilities.” – J.K. Rowling That…
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How to Unleash the Secret Superpowers of Numbers in Your Copywriting
There are all sorts of rules about writing. Grammar and style guides tell us how we should write. Especially how…
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The Professional Dangers of Subterranean Creative Regret
When I was a teenager, I was a prolific poet. Not a good one — not even close — but…
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A Micro Audience: Your Macro Win
I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I…
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For Courageous Content Creators Who Want to Do Epic Work
When I started blogging, a little over 10 years ago, one of my then-colleagues mentioned that she “didn’t have the…
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Why You’re Missing Out if You Save Your Best Content Ideas
Imagine this, if you will. An old woman, near the end of her life. Shivering in a fleabag apartment without…
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