Have you ever reached a plateau with your content? You come to a point where you have a predictable amount…
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Month: July 2019
Real-World Advice for Rocking Your Career as a Freelance Writer
The life of a freelance writer is always intense. (That line cheerfully ripped off and mangled from the ’80s cult…
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How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products
I remember when Instagram was yay high. When we were just kids posting filtered photos of street graffiti.
That all changed when I signed on as YOGABODY’S in-house copywriter.
The company’s Facebook game was on point, but we wanted to give it a bigger go at selling our products on Instagram, too.
Whoa, whoa, whoa. You mean to say I can’t just use pictures of fit yoga women and the quote “If you can’t handle me at my worst, you don’t deserve me at my best” and call it a day?
Not
How to Explain Your Job as a Copywriter (and Feel Good about It)
Well, this isn’t going to be easy … I’ve been working as a copywriter for 40 years now and still…
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How to Gain Audience Trust by … Actually Being Trustworthy
Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re…
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The 7 Keys to List Posts that Are Worth Writing (and Reading)
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list…
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4 Responsible Ways to Communicate Data
Of all the persuasion tools content marketers have in their toolkit, data is one of the strongest. According to a…
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3 Content Marketing Don’ts from a Grocery Store Solicitor
A grocery store solicitor is a nuisance because grocery shopping isn’t typically a leisurely activity. The shopper needs to get…
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17 Perceptive Ways to Persuade with Modern Copywriting
Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money…
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How to Win Over New Kinds of Readers
Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?…
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