Well, our big news this week is that I’m going to be moving to a more solo career. The ultra…
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Month: August 2019
Life After Copyblogger for Sonia Simone
I still remember the first time I asked Brian Clark if I could write for Copyblogger. I had been an…
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The User-Centric Delight Audit for SaaS
What makes people love your product so much that they want to spread the word about it?
Is it clever marketing?
No. You can have the best marketing in the world, but it won’t always turn your customers into evangelists.
Is it price? I mean… we all love a good deal.
Sure, competing on price will make the bargain hunters happy, but it’s never a good idea to race to the bottom.
Is it celebrity/influencer endorsements?
Well, your product may look cooler if Justin Bieber is slinging it, but it’s not the surefire thing
The Art of Finding Ideas
Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how…
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Changes You Can Make in 10 Minutes for Exceptionally Effective Copy
Sure, professional writers spend a lot of time on our craft. As we should. But it’s also nice to have…
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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for…
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Little-Known Ways to Write Fascinating Bullet Points
Oh, those magical bullet points. What would blog posts, sales letters, and bad PowerPoint presentations be without them? Bullet points…
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When It’s Time to Get Serious about Your Content and Copywriting
We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…
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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and…
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13 Timeless Lessons from the Father of Advertising
In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an…
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