We all love to make predictions about the future, don’t we? Whether we think the outcome will be “good” or…
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Month: September 2019
Last Chance: Get the Best of the Best of Copyblogger Courses
This is it — your last chance to grab our deal on all of Copyblogger’s high-impact courses, before they’re no…
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Why Everyone Hopes You’ll Be the Hero
I walked into the small, yellow audition room and stopped twelve feet in front of the cheap, plastic, fold-out table….
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In Favor of Long, Image-light Ecommerce Emails
We’ve written about email on Copyhackers… a lot.
And for good reason.
In 2019, email still has the highest ROI of any marketing channel ($42 return on every $1 spent, according to Litmus). And McKinsey found that email is 40x more effective at acquiring customers than Facebook and Twitter – combined.
Email just plain works.
And here at Copyhackers, we take optimizing email… seriously. Very seriously.
We wrote about optimizing SaaS free trial emails, upgrading launch emails and sending B2B cold emails that actually work.
Yet… we’ve never tackled this beast: ecommerce emails.
But we’re
What You Need, When You Need It: Vital Digital Marketing and Sales Training
Copyblogger has always been a place that encourages creativity. We want to help people have creative careers and do meaningful…
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Get It All Now: Best of the Best Sale Is Open
If you’ve been reading the blog and listening to Copyblogger FM the past couple of weeks, you’ll know that we’re…
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The Simple Way to Get Everything You Want
I want to tell you a story about two women. One is my hairdresser and the other is my massage…
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Do You Recognize These 10 Mental Blocks to Creative Thinking?
Whether you’re trying to solve a tough problem, start a business, get attention for that business, or write an interesting…
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Update Your Focus to Work Hard on the Right Things
Last week, I affirmed that “hard work is luck.” However, what if you work hard and aren’t seeing any progress…
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How I Turned Dozens of Bad Reviews into Hundreds of New Customers
Unhappy customers appear out of nowhere.
Usually online. Usually passionate. Usually vocal.
Nobody likes getting negative reviews. And I’m not advocating that you go out and try to stir some up. But here’s what a lot of people miss about getting bad reviews:
You can write some really great copy – and optimize your offers – using what unhappy customers tell you.
I did exactly that.
What I’m about to share works great for small businesses, freelancers, even established companies. If any of these scenarios rings a bill, you’ll want to