This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly…
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Month: December 2019
Thought Leadership Is a Synonym for Attention
Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online…
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How to Build a (Real) Writing Business
Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be…
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Who’s the Hero in Your Business?
Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through…
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9 Essential Elements of Effective Content Marketing
You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content…
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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today
Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly….
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The 5 Things Every (Great) Marketing Story Needs
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories…
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3 Things I Learned Moving from Content Marketer to Thriller Novelist
I started working in the content marketing industry 20 years ago. Everything I did from the start until 2018 revolved…
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