Month: February 2020

How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation

User testing tools aren’t just for user testing experts.
In fact, five-second tests offer a quick, easy and (relatively) cheap way for copywriters and digital marketers to run quick checks on their copy (“copy validation”).
Most of us know we need to use data to help us know what to write. But you should also use data to help you spot if you hit or missed the mark.
That’s where copy validation comes in. When you validate your copy, you boost confidence in your work knowing that it’s making a great

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