Month: July 2020

How to write a landing page for problem-aware visitors

All the optimizing in the world can’t fix a landing page that doesn’t match your visitor’s expectations.

With the rising cost of PPC campaigns and the mad competition of organic search, the wrong messaging (especially at the top of the funnel) will lead to higher bounce rates than Ice Cube in the 90s. 

God that’s a solid reference. Anyway…

Landing pages should never be a one-size-fits-all experience.

Presenting the same message to everyone —  cold traffic, warm traffic, email subscribers,  long-time customers — is a good way to come across as tone-deaf.

And

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How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

They say it takes 6-12 months for content marketing and SEO to “start working.”

Does that seem like a long time for you? It does to me…

John Bonini and his team at Litmus took six months before his traffic started to climb:

Marcus Sheridan was blogging on RiverPoolsandSpas.com and saw a traffic increase in six months. 

And that was by posting 2-3 times a week back in the SEO glory-days of years gone bye.

AND he was spending a crap-ton of money on PPC. 

(Do not confuse this with a metric ton. Or

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