Notice that the headline of this article says “when,” not “if.” That’s my version of revealing a seemingly unpleasant truth…
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Month: September 2020
How to Make Your Writing a Subscriber-Magnet
Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be…
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No Audience? The First Step for New Writers
I love watching squirrels frolic around the greenery outside my home, especially when they climb up palm trees across the…
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Polish Your Point of View with Synecdoche
I always forget what synecdoche means because it sounds so fancy. And because it sounds so fancy we should first…
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How to Read
Who needs to learn how to read? After all, we all learned how to read fairly early in life, usually…
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Try This to Find an Extra 30 Minutes to Write, Even on Your Busiest Days
If you want to find more time to write, you first have to review all of the activities you do…
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Hit a Copywriting Home Run with Perceptual Contrast
Have you ever watched a baseball player on deck to bat next? You’ll notice that batters often place a weighted…
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SaaS Websites: Is shorter copy really better?
Inside:
3 CRO-killing trends to avoid in your SaaS web copy
What was REALLY going on in the NNG study that suggested people don’t read online
5 factors for winning SaaS website copy
Yes, sometimes short copy is better than long copy
3 actions to improve your web copy performance
“It’s too long.”
Web copywriters get this feedback all the time.
But I suspect SaaS copywriters hear it most.
Because in the world of SaaS websites, short copy reigns supreme.
For example:
And:
Oh and this:
If you search long enough, you’ll find the rare SaaS website that uses somewhat longer
Painting of Poetic Commerce
The global pandemic has only magnified an existing loneliness epidemic. It didn’t create it. Yes, loneliness was an epidemic during…
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Free Report: The Killer and the Poet
You know the story about killers and poets, right? William Maynard, creative director at a top advertising agency in the…
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