Overcoming perfectionism while content editing is not an excuse to publish sloppy or uninspired writing. Content that works for your…
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Month: January 2021
What’s the Difference Between Content Marketing and Copywriting?
From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?”…
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Persuasive Video Strategies that Prompt Action
Persuasive video can be a highly effective and engaging form of content. But all too often, it’s … well, not….
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A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle, new writers must…
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4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
There’s nothing easier than audio content, right? Just fire up your recording software or webinar service and start talking away….
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The Martin Luther King, Jr. Guide to Inspirational Writing
I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still…
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Be a Bad Writer to Be a Great Writer
Once a new year is in full swing, I typically take some time to reevaluate my habits and goals. What…
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Are You Making These 7 Mistakes with Your About Page?
It seems to me that some website owners have an easier time proposing marriage than they do writing a solid…
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50 Trigger Words and Phrases for Powerful Multimedia Content
Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and…
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The Art of Keeping Your Audience Coming Back for More
We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our…
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