Imagine you’re a canary in a coal mine:
You’re healthy as you enter the mine – full of joie de vivre. Singing to your heart’s content as you enter into the darkness. Fluttering your wings as only birds like you can.
Later, you exit the mine. Except now you’re:
Covered in soot. Frail from disease. Your song is gone.
And you’re no longer able to do what you’re uniquely qualified as a bird to do:
Was it you that made yourself sick? Or was it the coal mine?
To most of us, the answer
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Think you’re ready to charge more for creative work? Let’s visualize your morning for a sec. The sun’s peeking out…
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Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic.
A “hard no” was what we were up against.
But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing.
It was nearly Black Friday, and my partner in this endeavour Angela Stojanov, another acquisition lead here at Copyhackers, was determined to convince our colleagues – our very skeptical colleagues – to advertise on Facebook.
Ange floated a casual: “hey, we should run Facebook ads for
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“Once I figure out what to do with my dining room table, I’ll be free to move.”
But what sort of impact does a table have on a major life decision like buying a condo?
As innovation consultant Bob Moesta found out, quite a lot.
The table helped shape the winning offer – which included more than just the condo.
And the table provided critical insight into the condo buyers’ mindset.
And yet, a detail like a dining room table isn’t something you’d typically find on most marketers’ beloved buyer persona and ideal client
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If you’re looking to build a personal brand business, you’re probably aware that it’s only a matter of time until…
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There has been a lot of heartbreak around the world with the CV-19 pandemic.
This chart, from NPR, illustrates some cause for optimism. It shows the 7-day average new cases per day across the world.
It is crucial to acknowledge what’s hidden in the aggregated trend above: The impact on individual countries is variable.
A large percentage of humans on the planet remain under threat. We don’t nearly have enough vaccines finding arms. We have to remain vigilant, and commit to getting the entire planet vaccinated.
Recent worries about Covid were increased by the proliferation of virus variants around the world. Variant B.1.1.7 was first identified in the UK. Variant B.1.351 was first identified in South Africa. Variant P.1 in Brazil has 17 unique mutations. The variant identified in India, B.1.617.2, had a particularly devastating impact (see the blue spike above). There are multiple “variants of interest” in the United States, Philippines, Vietnam, and other countries.
A particularly dangerous thing about variants is that they are highly transmissible (evolution, sadly, in action).
Some journalists rush to point out, hey, the death rate remains the same.
I believe this is a mistake. It imprecisely minimizes the danger, and results in some of our fellow humans feeling a false sense of hope. This is possibly due to a lack of mathematical savvy.
As Analysts, you can appreciate that a lay individual might not quite understand the complexity behind infection rates, and the impact on death rates. At the same time all of us, journalists and Analysts have to figure out how to communicate this type of insight in a way that everyone can understand.
This reality is similar to what we face in our business environment every single