Month: February 2022

The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers

This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for email. It’s so inclusive, in fact, we nearly published it as a book. So bookmark it now and refer to it to answer all your email-related questions. This is part IV of IV.

So you now know how to

URL to post

Robust Experimentation and Testing | Reasons for Failure!

Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing.
It truly is the bee’s knees.
You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety).  There are fat books to teach you how to experiment (or die!). People have become Gurus hawking it.
The magnificent cherry on this delicious cake: It is super easy to get started. There are really easy to use free tools, or tools that are extremely affordable and also good.
ALL IT TAKES IS FIVE MINUTES!!!
And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice.
Wah wah wah waaah.
How is this possible?
It turns out experimentation, even of the simple landing page variety, is insanely difficult for reasons that have nothing to do with the capacity of tools, or the brilliance of the individual or the team sitting behind the tool (you!).
It is everything else:

Company. Processes. Ideas. Creatives. Speed. Insights worth testing. Public relations. HiPPOs. Business complexity. Execution. And more.

Today, from my blood, sweat and tears shed working on the front lines, a set of two reflections:

1. What does a robust experimentation program contain?
2. Why do so many experimentation programs end in disappointing failure?

My hope is that these reflections will inspire a stronger assessment of your company, culture, and people, which will, in turn, trigger corrective steps resulting in a regular, robust, remarkable testing program.
First, a little step back to imagine the bigger picture.

This blog post was originally published as

Read more...

The Definitive Guide to Email Copywriting: Parts 1 through 4

If you made your way here, you already know the power of email marketing.

Email is the weapon of choice for successful people everywhere.

We use email to start businesses, expand our network, finally get that dream job and, most notably, we use email to…

Drive more revenue for business thanany other marketing channel. (Yes, any.)

This 2016 report from Emarsys shows that for ~80% of small and medium businesses, email is the primary channel for both acquisition & retention.

Not just the primary acquisition channel. Not just the primary retention channel.

But email

URL to post