What is the CTR average for emails? And how to improve yours.


There is no single CTR average for emails. Several factors influence this number.Reviewing existing data will give a good indicator of what your CTR average should be based on your industry and the types of emails you’re sending.You can take specific steps to improve your CTR and boost conversions.

Smart copywriters and marketers understand the importance of data when writing copy.

And when it comes to emails, there are few metrics more important than your click-through rate (CTR).

“Click-through rate, or email click rate, is the measure of how many people

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Messaging strategy 101: How to think first, then write.

A good messaging strategy outlines the guiding principles your brand follows. From what you write to how you write it.

Your messaging strategy shows who you are, what you do and who you do it for. It gives you, and other writers, a process to follow each time you write.

What is a messaging strategy?

A messaging strategy is a document created to keep your messaging consistent across all assets and deliverables.

Your strategy outlines the ways your brand will present itself in all communication – from your website

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Get more newsletter subscribers with these 3 techniques


Email marketing has a great return on investment (ROI).Getting newsletter subscribers can be challenging, but it doesn’t have to be.Contrary to popular belief, you can grow your newsletter without a lead magnet.

You’ve probably heard it a thousand times — the money’s in the list. Email marketing is 100% that girl — valuable and effective with a great ROI.

But trying to grow your newsletter can be challenging.

And everyone seems to want you to create a lead magnet or opt-in of some kind to do it.

Lucky for you, I’ll be

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How I made money in high school by convincing companies to pay me big bucks for copywriting

In 2015, my mom got really sick.

She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong.

Still, she was working two jobs. Day in and day out. A true superhero, really.

And if things weren’t bad enough, my father came home one day with even more bad news: he’d gotten laid off from work.

Which meant that my mom had to become the sole provider of our household until he figured something

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4 ways to bring your brand voice to life on your website

Your brand voice is your brand’s personality. It’s defined by things like your tone, your word choice, your style, and more.

But how do you define your brand voice? And what’s the best way to incorporate it into your website?

We’ll get to that in a minute.

But first.

What the heck is a brand voice?

If you’ve ever heard something said about a friend and thought, ‘but that doesn’t sound like X,’ then you my friend already understand what a brand voice is.

Your brand voice is your brand’s personality. It’s

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Write like a good therapist guiding people to change

Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own.

What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments!

I once went on a Tinder date with a psychiatric nurse.

And, like any semi-awkward conversion copywriter, I told her alllll about work. 

Specifically – (and spoiler alert: that was our only date) – I outlined the Stages of Awareness.

“What? Weird,” she said, as

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What is copywriting? Why it’s critical to your bottom line.

Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson.

Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue.

That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and your bottom line.

What is copywriting?

Writing persuasive words that motivate readers to take action is called copywriting.

The sole purpose of copywriting is to get the reader to take the desired action (or “convert”).

Copy that gets the

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