What are the best CTAs for your emails? (Examples included)

A CTA (call to action) is a prompt — usually a hyperlinked button or text — asking your reader to take a specific action.

When used effectively, CTAs can significantly improve your email campaign performance.

Why does your email need a CTA?

Whether or not you’re selling something, you should send every single email with a specific goal in mind.

Depending on your campaign, that goal may vary.

You may want your subscriber to log into their account, read your content, leave feedback, make a purchase or enter a giveaway.


Whatever your

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Best copywriting niches in 2022 for new freelancers

A copywriting niche is when a copywriter only writes for a specific market or industry.

For example, you can choose to only write for eCommerce businesses or only for SaaS companies.

What is niching?

To niche or not to niche – that is always the question.

There is no right or wrong answer to this. Some freelance copywriters do quite well as generalists.

But others prefer to niche in a specific industry to help them grow their business.

Let’s cover two definitions first:

These are really important for you to understand

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Improve conversion rates in emails with these 3 techniques


Email conversion rates can be assessed by looking at your click-through rate.Sales techniques can be helpful when trying to improve conversion rates in your emails.The three sales techniques covered in this post are based on science and will help you write better emails.

Your email campaign performance can be assessed by your email conversion rates.

And your click-through rate is usually the best indicator of whether or not your emails are converting.

Every email is a sales email

Whether your business is SaaS, e-commerce, coaching, consulting or freelancing, when you send

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Copywriters and messaging strategy. How involved do you get?

A messaging strategy is a document created to outline the ways your brand communicates to its audience. It’s what you write and how you write it.

But how involved do copywriters get in the messaging strategy?

Drumroll, please…

The award for most-infuriating-answer-ever goes to:


It depends.


Because how involved you get in your client’s messaging strategy is up to you.

You decide how in-depth you want to go and what kind of services you want to offer your clients.

What are your options?

In my opinion, there are two ways copywriters can

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Newsletter copywriting 101: useful tips to get you started


Newsletter copywriting is copywriting specifically for email newsletters.Email newsletters are a great way to grow an engaged audience.When writing your newsletter copy, it’s important to write with your audience in mind.

With the advent of the internet, most of us aren’t sending handwritten letters in the mail anymore. (I think I just dated myself).

But that doesn’t mean you can’t engage your audience with valuable letters — newsletters, that is.


Newsletters are emails sent regularly to subscribers on your email list.

The goal of these emails is usually to nurture

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Copywriters you can hire to increase your conversions in 2022.

Copywriters specialize in writing that persuades your audience to say yes to your offers.

This can come in the form of websites, advertisements and other marketing deliverables.

Finding a copywriter

You know you need a copywriter, but where do you begin to find one?

Post on a Facebook group?

Google manically?

Ask other business owners?


Those are all ways to search for a copywriter – and in the past week, I’ve done this myself.

I tried to step into the business owner’s shoes and go through the process of finding a copywriter.


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Do countdown timers even work? Understanding urgency in 2022

Yes, countdown timers still work in 2022. Pull up a chair to see why they still work and how you can use this information to your advantage. I’ll be sharing tips and examples you can copy.

What is a countdown timer?

A countdown timer is an animated gif — usually a digital clock — that counts down to a specific deadline. Like the example below, most countdown timers include seconds, minutes, hours, and days.


Countdown timers are used on product pages, landing pages, sales pages, and in emails.

In this post,

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