Bad Writing Advice: The ‘Post Truth’ Episode

So much bad advice …
Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers.
But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found.
It ain’t what you don’t know … it’s what you know that just ain’t so.
In this 21-minute episode, I talk about:

Jason Miller’s smart article about why the “goldfish attention span” myth is dangerously wrong
Why it’s a terrible idea to dumb down your content
My suggestion — that you might find extremely dumb — for reframing a piece of content
Publishing frequency myths and truths
The most important thing you can learn from bad advice

Listen to this Episode Now
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