How Establishing an Online Persona Can Impact Your Business

Knowing how to position yourself is key to being successful. Those who get it right are great examples of what to do and what not to do.
What would you do if you only had one shot at writing your social media bio — if you were limited to saying all that you wanted to about yourself in 140 characters or less.
Fortunately for us, there’s an “edit” button that allows us to continuously update the things we want to say about ourselves. It gives us the freedom to be “lots of things” and present them as we see fit.
In this 18-minute episode of No Sidebar, host Brian Gardner and Allison Vesterfelt discuss:

Erin Loechner’s about page and how we relate to it
A concept called idea derailment
Being creatures of habit and maintaining personas
What the experts say about positioning yourself
Social media profiles and the “edit” button
Anna Kendrick’s tweet about “holding it together”
Brian the “person” vs. Brian the “entrepreneur”
The “Pole Position” effect and being consistent

Click Here to Listen toNo Sidebar on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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