3 Content Marketing Mysteries Solved

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …)
This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “How can I get a whole lot better at what I do?”
On Monday, Brian gave us three rhetorical tools that can help build trust with your audience — then asks if you should consider putting all of them aside for another option. And on the podcast, I snagged the very nice Bryce Bladon from Clients from Hell to get his ideas on how to stay out of some less-than-heavenly situations.
On Tuesday, Kelly Exeter found a couple of critical elements missing from a lot of content — hooks and big ideas. Now, you and I both know that the reason we often lack a hook and a big idea is that … good hooks and ideas are really hard to come up with. Luckily, Kelly has some actual specific advice that can help.
Brian also has a nice interview on Unemployable with Emily Thompson of Indie Shopography and the Being Boss project. She shares one of those great, twisty-turny stories that show you how varied the entrepreneurial path can sometimes be.
And on Wednesday, Robert Bruce channeled the greatest consulting

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