Schedule 30 Minutes to Uncover the Keys to More Powerful Content

I understand why content marketers may avoid SEO: it seems complicated and time-consuming.
But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me.
Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk can provide incredibly useful insights.
Even though keyword research benefits may not be obvious, the work you perform will help connect you to a wider audience on a deeper level.
Discovering how many people (a month) search for something, the words they use, and the questions they ask are important keys to more powerful content.
Why keyword research is essential
My previous company, Pryde Marketing, leveraged online data strategically for private medical practices.
When we were hired to do keyword research for an MRI company, we discovered that hundreds of people a month were searching “open vs. closed mri” but no sites provided any good answers, content, or photos for these searchers.
We decided to create a “Open vs. Closed MRI” page for our client that continues to see more than double the traffic of the homepage. And, it has brought in more than 50,000 unique visitors.
We were not successful because we thought of this content idea.
We were successful because we paid attention to the keyword data.
4 keyword research hacks
As Jerod Morris explained yesterday, there are keyword research tools built right in to the Rainmaker Platform and StudioPress Sites that you can use

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