When to Send Article Pitches (and Other Important Emails)

It feels good when you’ve done your research before pitching an article idea to an editor:

You know the publication’s audience
You know your topic offers value in unique ways
You know the editor’s content preferences and pet peeves

But you’re not done yet.
Although hitting the “send” button on your email seems like an inconsequential step in your article pitching process, I recommend pausing before you take that action.
That moment of excited impatience could spoil all the important research you’ve just performed.
Caution: avoid these days of the week
Have you ever suggested a fun activity to a friend, significant other, or family member when they’re in a bad mood, and they immediately decline?
Although they would normally love your idea, you’ve asked them at a time when they don’t want to be bothered.
I compare that experience to submitting an article pitch to an editor on a Friday or Monday.
Friday is a day to wrap up the workweek before the weekend and organize upcoming tasks.
Monday is a day to catch up from the weekend and start juggling pressing priorities.
When you reach out to someone you don’t know, your email might get lost in the hustle and bustle of those busy days. If you’ve worked with the editor before, it still might not be a priority to review your article pitch promptly.
Another warning
My theory about Fridays and Mondays is absolutely not a strict rule. After all, an editor may have requested that you submit a pitch to them on a Friday

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