Are Your Free Trial Emails Making You Look Desperate? Here’s How to Fix That

A SaaS free trial starts like any relationship – full of hope, dreams and possibilities.
Your prospect starts a trial and gladly opens your welcome email.
She wonders what marvellous, mind-reading revelations she’ll find in your onboarding sequence. (“Please let this be the product that gets me!”)
But then… she takes a moment or two away from you. Other commitments take priority. Although she likes your product, she’s forgetting about you – she’s not sure you’re The One. Plus, her friend just started seeing this other SaaS product, and she’s all “It’s sooooo beautiful” and why

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