Client Management the Mad Men Way

This July, we celebrate the 10th anniversary of the premier of season 1, episode 1 of Mad Men, the 1960s era show that validated and united everyone who’s worked in advertising.
Ten years later, we’re still nostalgically sharing marketing insights coined by Don Draper and consoling ourselves with Roger Sterling’s account management axioms:
“My father used to say this is the greatest job in the world except for one thing: the clients.”
Ahh… the double-edged sword of clients.
Despite his mastery of persuasion, Don Draper couldn’t handle client management on his own. After losing

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