On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster.
This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a bang. If you’re struggling to make your content stand out, or you just want a potent way to get your message across, give it a try …
On Tuesday, we welcomed our colleague Chris Garrett back to the blog. He wrote about 10 rather sad business website mistakes he recently saw over and over again while he conducted some site critiques — and solutions that will make things better.
And on Wednesday, I asked our editorial team to share their favorite quotes about writing. If you need a little dose of inspiration, there’s a lot to choose from there.
On the Copyblogger FM podcast, I talked about when to go negative with your content — and when to keep things sunny and light. Positive and negative messages both have their place in a smart content marketing strategy, if you deploy them at the right times.
That’s it for this week — have a great weekend, and we’ll see you Monday.
— Sonia Simone
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Capture and Hold Audience Attention with a Bold Proclamation
by Brian Clark
10 Often Overlooked Website Mistakes that May Harm Your Business