Sometimes it’s really helpful to prepare multiple pieces of content in advance.
You might be:
Launching your website and need to have articles already published on your blog
Taking a vacation and need to have your content scheduled before you leave
Looking for new ways to execute your content marketing strategy
But how do you plan your content, create it, and meet your publishing deadlines without getting overwhelmed?
Let’s start with a simple, small task: selecting one content idea.
Then we’ll break down that one idea into a fascinating four-part series. The process I’m going to share is a straightforward way to communicate your expertise, in a format that is easy for your audience to consume and share.
Shift from publishing content to building anticipation for your next installment
The example I’m going to give will demonstrate how to produce a four-part blog series, but you can adapt the guidance to produce podcast episodes or videos as well.
When you do, you shift from merely publishing content to actively building anticipation for your next installment.
Content marketing and copywriting work so well together because copywriting helps you stir something in your audience so that they’re invested in the content you produce.
If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you.
Installment #1: Establish your authority
Here’s where you select your content idea.
Let’s pretend you run