3 Important SEO Steps to Take Right Away

What if we’re thinking about SEO all wrong?
You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life?
Don’t get me wrong: we’re not anti-SEO.
Heck, we were recently awarded a U.S. patent for the Content Optimizer we developed that now powers the SEO tools bundled with our premium WordPress hosting.
We’re just anti some of the misguided notions and incomplete narratives about SEO that masquerade as good advice.
And one of the most fundamental mistakes I see people make is not fully appreciating the full breadth of each of the three terms that comprise S-E-O: Search. Engine. Optimization.
Notice the placement of that first period after “Search.”
It’s time to think beyond traditional notions of “search engines”
It’s easy to group the terms “search” and “engine” together. And for a long, long time, it made sense to do so.
When we used to discuss “search engine optimization,” we were mostly talking about searches typed into Google, perhaps Bing, or (going back further) Yahoo.
But now it’s 2017.
The new search
Gone are the days of only typed searches. People now conduct more and more searches with voice commands. A recent article on Forbes, 2017 Will Be the Year of Voice Search, makes a compelling case.
And who knows what will happen when we all have chips implanted in our brains that can read our thoughts. We

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