Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

Content marketing is a long game.
In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out.
In another way, it sucks, because we all have days when we’re lazy and undisciplined.
In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, video channel, or podcast.
Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back.
1. Read outside your topic
When you’re mastering a new subject, it’s only natural to immerse yourself in it. You’ll read, watch, and listen to content obsessively while you pick up nuances and new ideas.
It’s a bit of a honeymoon with your topic … you can’t keep your hands off of it.
But honeymoons don’t last forever, and an obsessive focus on only your topic will quickly become boring for you … and for your audience.
Recognize when it’s time to turn your attention outside your topic. In the past year, I got a bit obsessed with urban sketching — and that sparked hundreds of insights about creativity and the artist’s mindset.
We recently decided to add a puppy to our household, and my obsessive immersion in research on puppy training is already giving me ideas about persuasion and shaping audience behavior.
Focusing outside your topic will make you smarter inside your topic.
It will also keep you

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