How to Listen: A guide for marketers who want to know what their customers want

As humans, we suck at listening.
And that’s bad for marketing and copywriting.
One study found that 50% of adults couldn’t describe the content of a 10-minute oral presentation just moments after hearing it. Results from 48 hours after hearing the talk were even worse: 75% of the listeners couldn’t even recall the subject matter.
But it’s not our fault.
We can safely blame science. The science of listening actually prevents you from being a better listener. Turns out our brains have the capacity to digest up to 400 words per minute of

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