FLAMING HOT TAKE ALERT: creating case studies is like flossing.
(The dental hygiene version, not that idiotic dance kids are into these days.)
Everybody knows they should be doing it. Almost nobody does. And when they finally do, it’s a painful, bloody, but oddly rewarding experience that has them vowing to do it again soon.
Because it just so happens that case studies are the single most powerful sales asset you can possibly have.
And I’m not exaggerating.
“Bold Claim, Klettke. Can You Back it Up?”
Let’s start with the psychology behind