10 Ways to Piss Off David Ogilvy (Free Poster)

You won’t like David when he’s angry.
Sure, he may be a gentleman with brains, but this English oven salesman turned chef turned farmer turned advertising giant has a temper.
For example, when he sat down to write only to find he had no ideas, he said, “I get bad-tempered. If my wife comes into my room I growl at her. (This has gotten worse since I gave up smoking.)”
In a note to the heads of his offices before planned visits he wrote, “Waiting for food puts me in a foul mood.”
But it seems he reserved his strongest moments of outrage for advertising.
Advertising themes that demand your attention
Over the course of a career that spanned 50 years and $100 million worth of advertising, David developed some firm views on the discipline. In fact, David repeated them so often in his lectures, interviews, and memos, you might call them themes.
Themes he wanted infused into his agency’s corporate culture.
Violate one of these themes and you just might find yourself on the receiving end of a stern memo or handwritten note scribbled on a scrap of paper from David.
In this online age (where brevity rules the roost), these themes still demand our attention.
And since the editor of The Unpublished David Ogilvy said David was fond of lists, what better way to share these copywriting crimes that angered Mr. Ogilvy than with a list?
Enjoy.
1. Be boring
The worst fault a salesman can commit is to be a bore.
– From a 1935

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