Does Audio Create Authority Faster Than Text?

Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.
It’s an interesting finding, especially with the mainstream emergence of podcasting. We’ve already discussed how audio is smart foundational content that can be repurposed into text, slides, and infographics. But perhaps audio is simply the smartest content of all, standing alone?
Not everyone writes with authority. But anyone can speak with authority, assuming you know your stuff and apply some basic tactics that let your confidence shine.
In this 19-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

The maddening path to mastery and confidence
How to learn any topic at a deeper level
Four quick tips for more confident speaking

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Does Audio Create Authority Faster Than Text? appeared first on Copyblogger.

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