Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Between March 10 and April 23 there was an approximately 1478% increase in engagement with coronavirus-related content:

So – aside from the obvious – why are we obsessively consuming this content?
Why, when your area may not even have cases of coronavirus yet, do you find yourself reading and thinking about it constantly?
And can we – as marketers – reverse-engineer this mass viral content outbreak to better understand how information spreads?
Here are three key insights that doing this can teach us:
1. Understand behavioural psychology as it relates to our current circumstances.

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