Timing. One of the cornerstones of humor.
Nobody knows this better than Professor Sophie Scott, Director of the Institute of Cognitive Neuroscience at University College London.
Scott and I were recently talking about her work on laughter and humor, when she muted her microphone to not cough in my ear. Seems like everyone needs to justify sneezing or coughing these days. “It’s hay fever, it’s not… well read the room hay fever, we’ve got enough going on.”
Not a week later, I read an article by SparkToro co-founder and CEO Rand