29 Quotes That Perfectly Explain What Copywriting Means

If you’re not sure what copywriting means, start here:
Copy is the words businesses and people use to sell something.
And copywriting is salesmanship in print.
The Short Version:

Copywriting moves people to action
Copywriting is a conversation between you and one person
It isn’t creative – it’s about selling and making a new “control”
It sells outcomes and value, not products or prices
Copy is the name for the words you write
When you write copy, you are a copywriter

As John McIntyre puts it:

“Copywriting is using words to persuade people to take some kind of action,

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