“Once I figure out what to do with my dining room table, I’ll be free to move.”
But what sort of impact does a table have on a major life decision like buying a condo?
As innovation consultant Bob Moesta found out, quite a lot.
The table helped shape the winning offer – which included more than just the condo.
And the table provided critical insight into the condo buyers’ mindset.
And yet, a detail like a dining room table isn’t something you’d typically find on most marketers’ beloved buyer persona and ideal client