Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic.

A “hard no” was what we were up against. 

But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing.

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It was nearly Black Friday, and my partner in this endeavour Angela Stojanov, another acquisition lead here at Copyhackers, was determined to convince our colleagues – our very skeptical colleagues – to advertise on Facebook.

Ange floated a casual: “hey, we should run Facebook ads for

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