Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic.
A “hard no” was what we were up against.
But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing.
It was nearly Black Friday, and my partner in this endeavour Angela Stojanov, another acquisition lead here at Copyhackers, was determined to convince our colleagues – our very skeptical colleagues – to advertise on Facebook.
Ange floated a casual: “hey, we should run Facebook ads for