How rest – not hustle culture – made me a better copywriter.

Imagine you’re a canary in a coal mine:

You’re healthy as you enter the mine – full of joie de vivre. Singing to your heart’s content as you enter into the darkness. Fluttering your wings as only birds like you can.

Later, you exit the mine. Except now you’re:

Covered in soot. Frail from disease. Your song is gone.

And you’re no longer able to do what you’re uniquely qualified as a bird to do:

Fly.

Was it you that made yourself sick? Or was it the coal mine?

To most of us, the answer

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