Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.
A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list.
This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can to optimize your initial sign-up conversion rate before you invest serious time and money in driving traffic.
In this 34-minute episode Robert Bruce and I reveal:
Why traffic alone isn’t enough to build an online business
My overall content architecture for Further.net
Whether the “How To” headline is losing effectiveness
The stupidly simple way to get your newsletter shared
The origin of the modern social share button
An unorthodox publishing approach that works
How Copyblogger achieved a 400% increase in email signups
How to create an unbelievably effective ethical “bribe” for subscribers
Click Here to Listen to Rainmaker.FM Episode No. 25
Or, grab it in iTunes.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.
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