Psychographics studies the ‘why’ behind your customers’ buying choices. It focuses on the cognitive and emotional factors that impact their decision-making.
By collecting data on your customer’s activities, interests and opinions (AIO), you can better understand why they do what they do – and how you can write copy specifically for them.
You need more than a buyer persona
As the traditional buyer persona goes, you need to figure out your ideal customer’s demographics, where they hang out on social media and (for some reason) what model Subaru they