What is copywriting? Why it’s critical to your bottom line.

Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson.

Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue.

That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and your bottom line.

What is copywriting?

Writing persuasive words that motivate readers to take action is called copywriting.

The sole purpose of copywriting is to get the reader to take the desired action (or “convert”).

Copy that gets the

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