Write like a good therapist guiding people to change

Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own.

What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments!

I once went on a Tinder date with a psychiatric nurse.

And, like any semi-awkward conversion copywriter, I told her alllll about work. 

Specifically – (and spoiler alert: that was our only date) – I outlined the Stages of Awareness.

“What? Weird,” she said, as

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