Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own.
What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments!
I once went on a Tinder date with a psychiatric nurse.
And, like any semi-awkward conversion copywriter, I told her alllll about work.
Specifically – (and spoiler alert: that was our only date) – I outlined the Stages of Awareness.
“What? Weird,” she said, as