Email Segmentation 101: A beginner’s guide to sending better emails

Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments.

When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively.

What is email segmentation?

Email segmentation is more than just dividing your list between ‘active’ and ‘inactive’ subscribers and sending an email blast.

It’s also more than simply slapping a [FirstName] merge tag in the subject or the opening line to claim

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