The new SEO for SaaS

SEO had its heyday.

The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.

But then it became saturated with competition.

And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost.

And sure – with time, resources and investment, you can boost traffic organically, with SEO efforts.

But is it the right traffic? A quick look into organic traffic conversion rates can answer that question…

“Very small, negative ROI.”

The reality of the negative return on effort with