Poo-Pourri commercials: Creating a stink-free brand voice.


Write your copy to humans from humansFocus on your One Reader and use their life to inspire your copyCreate brand messaging that’s consistent and a relatable brand personalityDetermine how your values match your customers’ values. Make sure those values are the foundation of every communication

I promise we’ll get to the comedic stylings of Poo-Pourri commercials, but first, we need to do a quick rundown on brand voice.

Just so we’re clear on what to listen for in the commercials.

What is a brand voice?

And how do you develop one

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