Write your copy to humans from humansFocus on your One Reader and use their life to inspire your copyCreate brand messaging that’s consistent and a relatable brand personalityDetermine how your values match your customers’ values. Make sure those values are the foundation of every communication
I promise we’ll get to the comedic stylings of Poo-Pourri commercials, but first, we need to do a quick rundown on brand voice.
Just so we’re clear on what to listen for in the commercials.
What is a brand voice?
And how do you develop one